AdsTargets has one of the best advertising technologies online which ensures Advertisers experience a hassle-free Advertising experience with maximum fraud protection system. At the same time maximizing publishers income with over 80% commission based on CPM and CPC. AdsTargets Ad inventory types include Banner Ads, Text Ads, Interstitial Ads, In-App Ads serve on desktop and mobile devices including Android App worldwide
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Facebook may have messed up on its math again. Or maybe not.
Facebook claims that its ads can reach more people in the US than the number of people who live in the US. Pivotal Research analyst Brian Wieser picked up on the discrepancy after checking potential audience estimates provided by Facebook’s self-serve ad-buying tool and comparing Facebook’s estimates with estimates calculated last year by the US Census Bureau.
According to Wieser’s digging — and confirmed by my own checking of Facebook’s and the US Census Bureau’s numbers — Facebook estimates that its ads (running across Facebook, Instagram and its Audience Network ad network of third-party publishers) can reach 10 million more 18- to 24-year-olds and 15 million more 25- to 34-year-olds in the US than live in the US, per Census data.
Obvious question: Why would Facebook tell advertisers it can show their ads to 25 million more people in the US than actually live here? Maybe not-so-obvious answer: It’s not.
Comparing apples and apple sauce
Facebook’s audience estimates cannot be compared apples-to-apples with the US Census Bureau’s resident estimates. Each estimate is calculated differently and vulnerable to separate reporting errors.
Facebook’s figures include people whose Facebook profiles claim they live in the US, as well as people who happen to be in the US because they are traveling and let Facebook track their location, as detailed on Facebook’s site. The inclusion of residents and travelers would also explain why Snapchat’s self-serve ad-buying tool claims its ads can reach up to 56.4 million 18- to 34-year-olds in the US, or 75 percent of the Census Bureau’s estimate for that population, when ComScore estimates the app reaches only 60 percent of that demographic; Snapchat Ad Manager also pegs the high end of the app’s reach among 18- to 24-year-olds to slightly exceed the total population of 18- to 24-year-old residents in the US.
Meanwhile, the US Census Bureau’s figures only include the people who live in the US and rely on people raising their hands in a governmental roll call from which its estimates are extrapolated (Here’s the full methodology).
“Reach estimations are based on a number of factors, including Facebook user behaviors, user demographics, and location data from devices. They are designed to estimate how many people in a given area are eligible to see an ad a business might run. They are not designed to match population or census estimates,” said a Facebook spokesperson in an emailed statement. The spokesperson also said that the estimates provided by Facebook Ad Manager are only projections of how many people an ad could reach, not how many it will actually reach, and that the estimates are not used to charge advertisers for their campaigns.
Problems with self-reported stats
Given that both Facebook’s numbers and the Census Bureau’s numbers are estimates, either could be — and more likely, is — wrong. Both rely on people providing accurate information; therefore, both are susceptible to people fudging the facts.
Eleven-year-olds may want to be on Facebook like their older siblings, so instead of waiting until they turn 13, they register accounts claiming to be 15 years old to skirt Facebook’s minimum age requirement. Adults may also misreport their ages on Facebook, disguising who they actually are to evade Big Brother or to appeal to people in a different age group. And people may either elect not to fill out a Census form or inadvertently fill in the wrong information, leading to incorrect counts like the number of same-sex married couples.
Facebook’s past mistakes impart distrust
Over the past year, Facebook has been plagued by measurement problems that have eroded marketers’ trust in its math and mounded evidence of its fallibility. Since September 2016, Facebook has disclosed 10 separate measurement errors, including one in May 2017 that led to Facebook mischarging advertisers. As a result, any anomaly in Facebook’s numbers is more likely to be immediately interpreted as inaccurate instead of inconsistent for a reason.
CPM has become the best method for earning money from every last impression get on webpage or blog. CPM has the name cost per mille and also cost per thousand posting impressions. Mostly every site and also blog publisher want to create a greater income. We all need to pick out best ad networks which provide decent money. Their are different strategies to monetize content in which will PPC ads plays a major role. PPC ads you are going to only generate money if only your site have good CTR method for every original and flourishing click from visitors. Although the possibility of getting every click from daily web-site user or other refer users will not be too much. If you should make money from NUMEROUS ads the must read best paid advertising sites.
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So in that affliction CPM ad networks is superior choice. If blog have numerous returning visitor and site will not be performing good on NUMEROUS ads. Then go to get best CPM ad CPA affiliate networks. Which converts blog perceptions or page view within revenue. CPM ads are just based impressions means almost every thousand ad impression publisher will earn. If you are find best CPA ad CPA affiliate networks for publisherthen here let us provide you best CPA sites which provides highest rates to make an income.
No surprise adsense is the world largest and best advertising network for many years. Adsense account approval is quite hard but not impossible. If you follow adsense policy and webmaster quality guideline you can easily get approve by adsense. Adsense show best display ad, mobile ads, video ads and search result ads. Adsense mainly popular for their relevant ads and High CPC and CPM rates.
RevenueHits is another PPC and CPM site for best publisher. RevenueHits provides self-services for publishers, where any webmaster can come and start earning money just by placing tags into their site. They also offers a self-service for Advertisers, where anyone can come and buy quality traffic. If you want to take your blog’s revenue generation to the next level, this is the best platform.
Propeller is fastest growing CPM ad networks with multiple ad formats. They provides good rates as compare to other ad networks. Features of propeller ad network is easy to understand. This network is based on various ad models like CPM, PPC, CPA and CPL. Overall this is one of the best CPM ad network.
Ad Format:- OnClick Ads, Mobile Ads on CPM, Video Ads,CPA, CPC and CPL.
Infolinks is In-text link based CPM ad networks. If you have text based rich site or blog then Infolinks is best choice for earn some revenue. The best part of Infolinks is they don’t need and space for banners. Infolinks show targeted ads for any relevant keyword from you content. You can also use keyword Tag cloud from Infolinks on you site or Infolinks can be use as search ads. Infolinks don’t cover the spaces so that’s why you can use other ads banner from Adsense or other alternative to earn more revenue for site content.
Approval:- Getting Approval is too much easy. Only few sites get disapprove.
Ad Type:- In-text ads, Search ads or Tag cloud Instead banner ads.
Payment:- Minimum Pay out $50 via PayPal or wire transfer.
Tribal Fusion is leading platform for CPM based advertiser and publisher. These are many different factor on which popularity of tribal fusion depend. To participate in tribal fusion as a publisher in not too much easy because of highest paying advertisers and they also pay highest CPM rates as compare to others. Tribal accepts only Quality based sites which meets their program policies.
Conditions:- Publisher Site should have Minimum 500,000 unique user every month. Regularly Updated and highly relevant content on site.
CPX Interactive is another Top Most best place of CPM based ads. CPX Interactive is based CPM and also offers CPC and CPA ads. CPX interactive is successful and trusted network for CPM. CPX approval Publisher site having quality content. CPX approval system is hard as compare to networks listed below.
Conditions:- Publisher Site Must have minimum 30,000 Visitor per month.
Advertising is another platform in top best CPM ad networks. Advertising is an division of Aol networks. The best reason behind choosing Advertising platform is they show relevance ads which matches to your site and also like by readers of your site. They offer best CPM rates.
Conditions:- They Approve Sites only having Huge visitors.
Valueclick is best place for both CPC or CPM. They Offer highest rates on the bases of eCPM. Valueclick having little bit different eligibility criteria for Publisher as compare to other networks. Valueclick do not accept sites which are hosted on free services. They only Approve Quality based sites.
Lijit is a best platform for In-text and In-image ads means lijit offers contextual based ads with high CPM rates. Lijit makes its best position is the CPM based advertising because of their amazing feature and resources like Advance services, Audience Analytic and Reader Enhancement Tool for better understanding site performance for making for money.
PulsePoint is new platform formed by contextweb and Datran Media. Pluspoint also offers AskPrice function means they offers freedom to their publisher to also setup the rates for CPM through AskPrice Program. They also having better Read Time Classifier (RTC) for better performance. They also offers 10% bonus under their refer Program for both Referrer and new Referred publisher for First month.
AdMob is an ad network owned by Google to allow developers and publishers to monetize their mobile apps with relevant ads from a huge inventory of advertisers. You can sign up with a free account and install the SDK into the app. In this post, we will have a comprehensive discussion on AdMob CPM Rates 2017 with respect to its earning model, payment proof, and earnings report to help you decide if it is the right platform to help monetize your app.
Brief of the Company
Admob is a popular mobile advertising network. It was founded by Omar Hamoui in 2006. The company was acquired for USD 750 million by Google in 2009. Apple Inc. had also expressed the desire to buy it buy were outbid. Since then, AdMob has been rebuilt to an extent to incorporate the core functionalities of the Google advertising network. It has a very big pool of advertisers which leads to very good fill rates and competitive eCPMs. There is an extensive support guide to solving any technical issues that arise. The network works on all major operating systems – iOS, Android, and Windows 8. The platform can be used by basic as well advanced app publishers.
Ad Unit Types
The process of creating an ad unit with AdMob is similar to that of Google AdSense. Publishers and developers are given the option of formatting. You can customize the color scheme of text ads, select the ad unit size, and specify a refresh rate. The various display ad unit sizes available are 320×50, 300×250, 468×60, and 728×90. Smart banners are available in the following sizes: 320×50, 360×50, 480×32, and 533×32. The range of sizes is 480×32, 682×32, 768×90, 1024×90, 800×90, 1280×90, 600×90, and 1024×50. SDK implementation technology is used. AdMob is not compatible with Google AdSense. WordPress plugin is not yet available.
The network does place some strict limits on the ads. Publishers are not allowed to have more than one ad per static page, or more than one visible at a time when the page scrolls. This proves to be a drawback for some publishers as it proves to be a limitation to the overall earning capacity. Requirements regarding the position of the ad units are also there so as not to solicit the invalid clicks.
Earning Model
The earning model of AdMob is based on a CPM basis, though there is also some CPC advertising available. The revenue is highly dependent on the location of the traffic. The “Allow & block ads” feature in AdMob provides the publishers with the option to control the ads that are shown on their apps.
It is difficult to monetize the traffic of a mobile app because, without proper followership, the generated CPC and CTR tend to be low. Even though both AdSense and AdMob are products of Google, the latter has a lower CPM rate. For Android, the average RPM is the range of 15 cents to USD 1.50 while for iOS, it is between 20 cents to USD 2. Interstitial ad units are the ones which are places natural break points and have an RPM rate of USD 2 to 4 for Android and USD 3 to 5 for iOS. Banner or native ad units are the ones which are placed at the bottom. For Android, the RPM can be from 15 cents to USD 1.5 and for iOS, it can be from 20 cents to USD 2. The fill rates are very good and the eCPMs which are provided are quite competitive.
Payment Proof and Earnings Report
While using AdMob, publishers receive 60% of the revenue generated. The rest 40% is kept by Google in recognition of its services provided. The various payment methods available are ACH, PayPal, and Wire Transfer. The network follows a Net-30 payment schedule, that is, payment os given every 30 days to the publisher. The minimum payout threshold is USD 20. This is the minimum amount that should be present in the account to be able to make a withdrawal.
AdMob has a clean laid out panel which is relatively easy to use. Publishers can click to see reports, create or edit ad units, or change account settings using the navigation menu which is at the top. A new app can be monetized by clicking the “Monetize new app” button. There are many reporting options present for publishers and developers. The statistics can be filtered by time or numerous other dimensions to create granular reports like Google AdSense. Reports can be exported into multiple formats, like CSV to be used in Excel. Ad Mediation Reports are also provided.
Conclusion
AdMob is a very good solution to monetize the mobile app traffic. The Google mobile ad network is quite deep, which is an advantage. Certain third party networks can also be plugged in easily which leads to an easier optimization. With a 100% fill rate, this is a highly recommended ad network. We hope that you’ve found this discussion on AdMob CPM Rates 2017 with respect to its earning model, payment proof, and earning reports helpful. Written by: Ayustika Basak
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RevenueHits is another PPC and CPM site for best publisher. RevenueHits provides self-services for publishers, where any webmaster can come and start earning money just by placing tags into their site. They also offers a self-service for Advertisers, where anyone can come and buy quality traffic. If you want to take your blog’s revenue generation to the next level, this is the best platform.
