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Monday 21 August 2017

Top 10 CPM Ad Networks For Publishers 2017

CPM has become the best method for earning money from every last impression get on webpage or blog. CPM has the name cost per mille and also cost per thousand posting impressions. Mostly every site and also blog publisher want to create a greater income. We all need to pick out best ad networks which provide decent money. Their are different strategies to monetize content in which will PPC ads plays a major role. PPC ads you are going to only generate money if only your site have good CTR method for every original and flourishing click from visitors. Although the possibility of getting every click from daily web-site user or other refer users will not be too much. If you should make money from NUMEROUS ads the must read best paid advertising sites.
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Register here today as a Publishers and start making money

AdsTargets Ad Network is among the highest CPC and CPM paying Ad Network for publishers 
So in that affliction CPM ad networks is superior choice. If blog have numerous returning visitor and site will not be performing good on NUMEROUS ads. Then go to get best CPM ad CPA affiliate networks. Which converts blog perceptions or page view within revenue. CPM ads are just based impressions means almost every thousand ad impression publisher will earn. If you are find best CPA ad CPA affiliate networks for publisher then here let us provide you best CPA sites which provides highest rates to make an income.

Best CPM Ad Networks For Publishers List :

Google Adsense

No surprise adsense is the world largest and best advertising network for many years.  Adsense account approval is quite hard but not impossible. If you follow adsense policy and webmaster quality guideline you can easily get approve by adsense. Adsense show best display ad, mobile ads, video ads and search result ads. Adsense mainly popular for their relevant ads and High CPC and CPM rates.
Details :–
  • Publisher Traffic Requirement – None
  • Payment Method – Check, Western Union
  • Minimum payout – 100$

 

2.

RevenueHits is another PPC and CPM site for best publisher. RevenueHits provides self-services for publishers, where any webmaster can come and start earning money just by placing tags into their site. They also offers a self-service for Advertisers, where anyone can come and buy quality traffic. If you want to take your blog’s revenue generation to the next level, this is the best platform.
Ad Format:- Display Ads, Text Ads, Pop up/under.
Payout:- $50
Payment: PayPal.

3. Propeller Ads

Propeller is fastest growing CPM ad networks with multiple ad formats. They provides good rates as compare to other ad networks. Features of propeller ad network is easy to understand. This network is based on various ad models like CPM, PPC, CPA and CPL. Overall this is one of the best CPM ad network.
Ad Format:- OnClick Ads, Mobile Ads on CPM, Video Ads,CPA, CPC and CPL.
Payout:- $100
Payment: Wire Transfer, Payoneer, Payza.

4. Infolinks Ads

Infolinks is In-text link based CPM ad networks. If you have text based rich site or blog then Infolinks is best choice for earn some revenue. The best part of Infolinks is they don’t need and space for banners. Infolinks show targeted ads for any relevant keyword from you content. You can also use keyword Tag cloud from Infolinks on you site or Infolinks can be use as search ads. Infolinks don’t cover the spaces so that’s why you can use other ads banner from Adsense or other alternative to earn more revenue for site content.
Approval:- Getting Approval is too much easy. Only few sites get disapprove.
Ad Type:- In-text ads, Search ads or Tag cloud Instead banner ads.
Payment:- Minimum Pay out $50 via PayPal or wire transfer.

5. Tribal Fusion

Tribal Fusion is leading platform for CPM based advertiser and publisher. These are many different factor on which popularity of tribal fusion depend. To participate in tribal fusion as a publisher in not too much easy because of highest paying advertisers and they also pay highest CPM rates as compare to others. Tribal accepts only Quality based sites which meets their program policies.
Conditions:- Publisher Site should have Minimum 500,000 unique user every month. Regularly Updated and highly relevant content on site.
Payment:- $50
Payment: Check or PayPal.

6. CPXInteractive

CPX Interactive is another Top Most best place of CPM based ads. CPX Interactive is based CPM and also offers CPC and CPA ads. CPX interactive is successful and trusted network for CPM. CPX approval Publisher site having quality content. CPX approval system is hard as compare to networks listed below.
Conditions:- Publisher Site Must have minimum 30,000 Visitor per month.
Payment:- Minimum $100 via Check.

 

7. Advertising.com

Advertising is another platform in top best CPM ad networks. Advertising is an division of Aol networks. The best reason behind choosing Advertising platform is they show relevance ads which matches to your site and also like by readers of your site. They offer best CPM rates.
Conditions:- They Approve Sites only having Huge visitors.
Payment:-  via Check.
Payout:- Minimum Payout $25

8. Valueclick Media

Valueclick is best place for both CPC or CPM. They Offer highest rates on the bases of eCPM. Valueclick having little bit different eligibility criteria for Publisher as compare to other networks. Valueclick do not accept sites which are hosted on free services. They only Approve Quality based sites.
Conditions:- At least 3000 page view per Month.
Payment:- Minimum payout is $2
Payment:- cheque, PayPal.

 

9. Lijit

Lijit is a best platform for In-text and In-image ads means lijit offers contextual based ads with high CPM rates. Lijit makes its best position is the CPM based advertising because of their amazing feature and resources like Advance services, Audience Analytic and Reader Enhancement Tool for better understanding site performance for making for money.
Payout:- Minimum Payout $25
Payment:- PayPal.

10. Pulse point

PulsePoint is new platform formed by contextweb and Datran Media. Pluspoint also offers AskPrice function means they offers freedom to their publisher to also setup the rates for CPM through AskPrice Program. They also having better Read Time Classifier (RTC) for better performance. They also offers 10% bonus under their refer Program for both Referrer and new Referred publisher for First month.
Payout:- Minimum $50 via
Payment: check or PayPal.

Sunday 13 August 2017

Understanding AdMob CPM Rates 2017

AdMob is an ad network owned by Google to allow developers and publishers to monetize their mobile apps with relevant ads from a huge inventory of advertisers. You can sign up with a free account and install the SDK into the app. In this post, we will have a comprehensive discussion on AdMob CPM Rates 2017 with respect to its earning model, payment proof, and earnings report to help you decide if it is the right platform to help monetize your app.

Brief of the Company
Admob is a popular mobile advertising network. It was founded by Omar Hamoui in 2006. The company was acquired for USD 750 million by Google in 2009.  Apple Inc. had also expressed the desire to buy it buy were outbid. Since then, AdMob has been rebuilt to an extent to incorporate the core functionalities of the Google advertising network. It has a very big pool of advertisers which leads to very good fill rates and competitive eCPMs. There is an extensive support guide to solving any technical issues that arise. The network works on all major operating systems – iOS, Android, and Windows 8. The platform can be used by basic as well advanced app publishers.
Ad Unit Types
The process of creating an ad unit with AdMob is similar to that of Google AdSense. Publishers and developers are given the option of formatting. You can customize the color scheme of text ads, select the ad unit size, and specify a refresh rate. The various display ad unit sizes available are 320×50, 300×250, 468×60, and 728×90. Smart banners are available in the following sizes: 320×50, 360×50, 480×32, and 533×32. The range of sizes is 480×32, 682×32, 768×90, 1024×90, 800×90, 1280×90, 600×90, and 1024×50. SDK implementation technology is used. AdMob is not compatible with Google AdSense. WordPress plugin is not yet available.
Watch Our Story from Adstargets Ad Network
The network does place some strict limits on the ads. Publishers are not allowed to have more than one ad per static page, or more than one visible at a time when the page scrolls. This proves to be a drawback for some publishers as it proves to be a limitation to the overall earning capacity. Requirements regarding the position of the ad units are also there so as not to solicit the invalid clicks.
Earning Model
The earning model of AdMob is based on a CPM basis, though there is also some CPC advertising available. The revenue is highly dependent on the location of the traffic. The “Allow & block ads” feature in AdMob provides the publishers with the option to control the ads that are shown on their apps.
It is difficult to monetize the traffic of a mobile app because, without proper followership, the generated CPC and CTR tend to be low. Even though both AdSense and AdMob are products of Google, the latter has a lower CPM rate. For Android, the average RPM is the range of 15 cents to USD 1.50 while for iOS, it is between 20 cents to USD 2. Interstitial ad units are the ones which are places natural break points and have an RPM rate of USD 2 to 4 for Android and USD 3 to 5 for iOS. Banner or native ad units are the ones which are placed at the bottom. For Android, the RPM can be from 15 cents to USD 1.5 and for iOS, it can be from 20 cents to USD 2. The fill rates are very good and the eCPMs which are provided are quite competitive.
Payment Proof and Earnings Report
While using AdMob, publishers receive 60% of the revenue generated. The rest 40% is kept by Google in recognition of its services provided. The various payment methods available are ACH, PayPal, and Wire Transfer. The network follows a Net-30 payment schedule, that is, payment os given every 30 days to the publisher. The minimum payout threshold is USD 20. This is the minimum amount that should be present in the account to be able to make a withdrawal.
AdMob has a clean laid out panel which is relatively easy to use. Publishers can click to see reports, create or edit ad units, or change account settings using the navigation menu which is at the top. A new app can be monetized by clicking the “Monetize new app” button. There are many reporting options present for publishers and developers. The statistics can be filtered by time or numerous other dimensions to create granular reports like Google AdSense. Reports can be exported into multiple formats, like CSV to be used in Excel. Ad Mediation Reports are also provided.
Conclusion
AdMob is a very good solution to monetize the mobile app traffic. The Google mobile ad network is quite deep, which is an advantage. Certain third party networks can also be plugged in easily which leads to an easier optimization. With a 100% fill rate, this is a highly recommended ad network. We hope that you’ve found this discussion on AdMob CPM Rates 2017 with respect to its earning model, payment proof, and earning reports helpful.

Written by: Ayustika Basak

Saturday 12 August 2017

How Display Ad CPM Rates are measured

Introduction

Display ads are a primary source of revenue for many websites, including both very large and very small properties. Because it’s so easy to activate, this revenue stream is one of the most popular options for smaller sites looking to gain traction. And because it’s so easy to scale, it’s used widely by sites with millions of monthly unique visitors as well. This page presents data on the average CPMs that can be expected from running display ads on a site. For reasons we will discuss below, determining the average CPM (or RPM) for display ads is incredibly challenging. Performance depends on a number of different factors, including the niche of the site and the specifics of the ad units employed. Despite these challenges, we’ve scoured the Web for reliable sources for benchmark figures on display ad CPMs. These sources, which were used to compile the data in the above table, are highlighted in detail below.

RPM vs. CPM

The distinction is pretty straightforward: CPM refers to the cost of purchasing 1,000 ad impressions, while RPM refers to the revenue generated from serving 1,000 ad units (or from serving 1,000 pages–more on this distinction below). In many cases, these metrics will be almost identical; what the advertiser pays is what the publisher gets. But in many instances, there’s a very large discrepancy between the two for a number of reasons. The largest (and most obvious) is networks. For publishers who don’t sell their ads directly but instead use a third party such as Google AdSense to monetize, the fee paid by the advertiser (CPM) gets split into two parts: publisher revenue (RPM) and the network fee.

Display Ads 101

Determining an average CPM for display ads is challenging in part because of the large number of terms that fall under this term. “Display advertising” is a very broad umbrella, covering a number of different types, sizes, and styles of online advertisements.
  • Different Types. There are very different types of display ads. Many averages include text ads, which tend to cost less than traditional banner ads. There are also different types of image-based ads, including rich media ads and ads that show video.
  • Different Sizes. Even among the “traditional” banner display ads, there are a number of options. For example, the CPM earned for a 300×250 rectangle may be different than the CPM earned by a 728×90 leaderboard.
  • Different Locations. The position of an ad on the page will have a major impact on CPM, and make it difficult to determine an average. For example, a 300×250 ad placed above the fold will have a much higher CPM than an identical ad placed near the bottom of a page.
  • Different Audiences. Most Internet traffic is relatively worthless; if your site has an extremely broad audience, it will be tough for networks to serve up relevant advertisements, which results in low click rates and low CPMs. But if you have a valuable, targeted audience–for example, if your site has a high concentration of new mothers–it becomes possible for advertisers to serve much more targeted and effective messaging.
It’s also important to distinguish between ad unit RPM and page RPM. The relationship is very simple: the RPM for a page is simply the sum of the RPMs for the individual ads on that page. But confusing the two can lead to a major misunderstanding of the revenue opportunity. If an average ad unit RPM is $2.00, a Web page that incorporates three ad units would have an overall RPM of $6.00. The law of diminishing returns obviously comes in to play here; the average RPM for an ad unit can’t stay constant as more and more units are added to a page.

Source #1: Quarterly Turn Report

In a data-filled quarterly report, Turn indicated an average CPM of  $1.28 for display ads, up from $1.22 in the second quarter of the year. It is interesting to note that CPMs tend to be concentrated towards the lower end of the range; more than half of ads have CPMs of less than $0.80 and close to 20% fetch less than $0.10:Turn ReportThe CPMs referenced here reflect the cost paid by advertisers to run a single ad unit. In other words, these figures do not take into account any cut taken by networks.

Source #2: Forrester Report

In its annual Digital Media Buying forecast for 2012, Forrester compiled survey results from more than 200 professionals to conclude that CPMs would rise from $2.66 in 2012 to $4.68 by 2017. This figure includes text ads, as well as banners, rich media, and video. Although this eCPM estimate is a bit dated and includes various types of media, we did include it in our estimate.

Source #3: Hochman Consultants

This piece of data comes from Hochman Consultants, a search and Internet marketing firm that helps clients buy media online. They’ve aggregated data from about 50 clients for the past nine years. Though it’s a small sample size, it’s very interesting and valuable data:
Average PPC Costs
The most relevant piece of data here is the average CPM; this reflects what the clients paid during the year. While a group of 50 or so advertisers is relatively small, over the course of a full year even modest budgets would buy hundreds of millions of ad impressions. There are a few items to note:
  • This data includes both ads placed in search results and those placed on the Google Content Network (i.e., on publisher sites). The cost of ads on search results page can vary significantly, and can be very high for certain valuable keywords.
  • This data reflects the CPM paid by the advertisers. AdSense takes a 32% cut for ads served through AdSense, meaning that this translates into about $3.20 for the publishers of the sites where these ads appeared.

Source #4: BuySellAds

BuySellAds is a marketplace where advertisers and publishers can come together to create display ad campaigns. Publishers can list their inventory on this site, creating a centralized location for advertisers to browse available inventory. In order to come up with an estimate of an average rate, we examined the “top performing” ad units on the site, including those that were sold out. We compiled a list of ad units that were both:
  • An IAB standard unit (i.e., 728×90, 300×250, 160×600, or 300×600); and
  • Positioned above the fold.
We reviewed the 50 highest rated ad units that met these criteria and came up with the following metrics:
  • Low: $0.30
  • Average: $2.58
  • Median: $2.00
  • High: $10.00
These figures represent single ad unit RPMs; they do not take into account the cut taken by the marketplace in exchange for their services. In other words, the net amount earned by the publishers will be quite a bit lower. It’s also worth noting that the huge range present in CPMs exists here as well; even among the very top performers on this site, the highest CPM was more than 30x the lowest. A partial list of ad options considered is presented below:

Methodology

Since the sources above do not use a consistent methodology, date range, or system, please note that the MonetizePros aggregated values are calculated via an inexact science. I.e., there is some napkin math here; we do however make an effort to be as transparent as possible, and thus our methodology notes are listed below.
  • We considered all of the sources above in our estimation of an average CPM. Though there are limitations to each of these data points, there is a scarcity of accurate data related to average display ad RPMs.
  • We calculated the CPM referenced above ($2.80) as a simple average of the data points collected here.
  • This figure reflects the CPMs paid by advertisers for 1,000 ad impressions. The RPM realized by many publishers will be lower after considering the cut taken by ad networks.